Mobile Usage in India


Source: 2011 survey in Marketing Research course at Indian School of Business, led by Prof. Sudhir Voleti.
Size: Survey responses from over 5,000 individuals. Nearly 130 columns.


Collaboration between Indian School of Business and CrowdANALYTIX

Ideation Contest

Congratulations to the five teams who won the ideation contest:
  • BADM_Mohali_Mavericks: ISB students Naren Kolary, Anu Kohli, Anupam Tripathi, Harshal Suthar, and Namrata
  • BADM_Mohali_FamousFive - ISB students Sagar Gupta, Raghuraman Chandrasekhar, Saurabh Choudhary, Sudhanshu Dharmadhikari and Yash Chandwani
  • Badam007 - ISB alums Vaibhav and Abhishek Mathur
  • Rya - CrowdANALYTIX member
  • Santosh Kumar - CrowdANALYTIX member

Project Scope

Indian School of Business has initiated a contest as part of their Business Analytics for Data Mining (BADM) course 2012 for students to learn the application of analytics in business environment through building case studies.

In the spirit of mutual learning and sharing, and to give the students a taste of what the real world applications look like, Prof. Galit Shmueli and Rajib Saha who instruct the course, together with  CrowdANALYTIX bring together the ISB student and alumni community and the CrowdANALYTIX community for some competitions. 

This ideation contest is the first in a total of 4 contests. The ideation problem is around survey responses by customers on usage of mobile phone in India. Results of the ideation contest are used to design 3 data mining competitions that will follow.

The contests are based on a data set with survey responses from several thousands of mobile users in India. This survey was conducted by students in Prof. Sudhir Voleti's 2011 Marketing Research course at ISB.

Data Mining Contests

Congratulations to the winners of the three data mining contest:

Predicting Churn for Mobile Provider
  • Mateusz Zawisza
  • Thakur Raj Anand
  • ISB Mohali team (Abhishek Gupta, Anubhav Jha, Ashwin Madelil, Harshita Uttamchandani, Pooja Menon)
Segmenting Customers for Contract Plans:
  • Mohali Mavericks (Anu Kohli, Anupam Tripathi, Harshal Suthar, Namrata Raina, Naren Kolary)
  • ISB BADM_Moh7 (Chintan Shah, Hemant Bedi, Priyanka Guha, Priyanka Prakash, Roohi Sood)
Targeting customers for Mobile Value added services:
  • Mateusz Zawisza
  • Thakur Raj Anand
  • BADM-Mohali-CtrlF (Gagan Oberoi, Charanpreet Singh Arora, Nikesh Lamba, Anand Prasad, Dhruv Gandhi)